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MR

Morgan Reyes

Director of Product · Platform & Integrations · Building the systems that make enterprise scale possible

San Francisco, CA

About

Director of Product at Plotline. Platform, payments, and integrations.

Featured

Featured

ProductCon 2024 talk: 'The Half-Built Platform — When to Stop Generalizing.' On choosing customer impact over abstract flexibility in platform work.

Featured at ProductCon 2024 with a 25-minute talk on a counter-intuitive lesson from platform work: most platforms over-build for abstract future flexibility and under-deliver for present customer pain. Used the Plotline GraphQL gateway redesign as the case study — including the call to ship read-only endpoints first and defer the self-serve developer portal to v2. Watch the talk → [linked]

Featured

'Why integration marketplaces are usually wrong' — personal blog post, made HN front page. The case for shipping integrations before infrastructure for integrations.

Wrote and published a piece arguing that most B2B platforms build an integration marketplace before they have integrations worth marketplacing. Picked up on HN, ~12K reads in the first week. The argument has aged well — I still use it when reviewing platform roadmaps. Read → [linked]

Experience

PL

Director of Product, Platform

Plotline

Mar 2022 — Present · 4 yrs 3 mos

Lead a 4-PM platform organization at Plotline (Series C, ~$80M ARR, B2B data platform). Joined as Senior PM in early 2022; promoted to Director after the GraphQL gateway launch. Led the platform-API redesign that consolidated per-customer integrations into a single GraphQL gateway. Ten-person cross-functional team (engineering, design, partner success), six-month delivery. Outcome: new-integration setup dropped from ~3 weeks to ~2 days, removing the platform team from the critical path on most enterprise deals. Followed the gateway launch with a developer-experience overhaul: rebuilt API docs, shipped a self-serve sandbox, and ran a partner-success → developer-success transition for the top 20 integration partners. Time-to-first-call for new developers dropped from 4 days to under 2 hours. Currently scoping the next-gen integrations surface — pre-built connectors for the platforms our customers tell us they integrate with first (Salesforce, HubSpot, NetSuite, Segment).

Platform product strategyAPI designGraphQLCross-functional leadershipEnterprise-segment scopeDeveloper experience
LA

Senior Product Manager, Payments

Lattis

Aug 2019 — Feb 2022 · 2 yrs 6 mos

Owned the payments product line at Lattis, a vertical SaaS for field-services businesses (Series B, ~$25M ARR at start of tenure). Launched multi-currency support across 11 markets in EMEA and APAC over two phased releases. Coordinated across treasury, compliance, and engineering; navigated the regulatory variance between SCA-mandatory and non-mandatory jurisdictions. Raised card-present authorization rate by ~4 percentage points by implementing issuer-specific retry routing — partnered with the platform's PSP to model issuer behavior and route declines through fallback paths. Worth ~$11M/yr in recovered processed volume at the time. Replaced an Excel-and-email reconciliation workflow that ate ~30 hours/week across the ops team with a first-class reconciliation product. Tooling now powers month-end close for the merchant base. Promoted to lead a second PM and the payments tech lead during this work.

Payments productVertical SaaSInternationalizationReconciliation toolingIssuer relationships
TE

Product Manager, Integrations

Tessera

Sep 2016 — Jul 2019 · 2 yrs 10 mos

Product manager on the integrations team at Tessera, a B2B workflow automation platform (Series A → C during tenure; ~50 → ~250 people). Grew the partner integration ecosystem from 5 named integrations to 40+ over three years. Built and held the integration-prioritization framework that survived three head-of-product transitions. Designed and shipped the partner onboarding dashboard — a single internal surface that replaced a fragmented spreadsheet-and-Jira workflow. Onboarding cycle dropped from ~8 weeks to ~2 weeks; the partnerships team scaled their pipeline 4x without headcount. Was the first PM to ship a customer-facing integration marketplace at Tessera (v1; v2 happened after my tenure). Hands-on with the SDK, the partner SDK, and the partner-side developer relations workflow.

B2B SaaSPartner ecosystemsIntegration platformsInternal toolingRoadmap prioritization
NO

Associate Product Manager

Northstrand

Jul 2014 — Sep 2016 · 2 yrs 2 mos

Selected into the Northstrand APM program out of undergrad. Completed three eight-month rotations: · Developer Platform — owned API key management surface; shipped the v2 quota-and-throttling system used across the public API. · Consumer Search — embedded with the relevance team on a query-understanding redesign; learned ML-adjacent product fundamentals. · Internal Analytics Tooling — partnered with data engineering on the internal exploration surface used by ~300 internal analysts. Exited the program with an offer to convert as a full PM on developer platform; chose to move to Tessera instead.

APM rotationDeveloper platformConsumer searchInternal toolingCross-functional product

Skills

Platform product strategyAPI designGraphQLCross-functional leadershipEnterprise-segment scopeDeveloper experiencePayments productVertical SaaSInternationalizationReconciliation toolingIssuer relationshipsB2B SaaSPartner ecosystemsIntegration platformsInternal toolingRoadmap prioritizationAPM rotationDeveloper platform

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